-About Us
Xinjiang Culture and Tourism Investment Group Co., Ltd. (referred to as "Xinjiang Culture and Tourism Investment Group") is a large-scale state-owned cultural and tourism flagship enterprise approved by the Party Committee and the People's Government of Xinjiang Uygur Autonomous Region. It shoulders the important mission of promoting the implementation of the two major strategies of "cultural enrichment of Xinjiang" and "tourism development of Xinjiang". The group was established on December 25, 2019, with a registered capital of up to 2 billion yuan, and is undoubtedly a leading enterprise in the "aircraft carrier class" of Xinjiang's cultural and tourism industry.
Core strength and advantages:
1. Full industry chain layout: The group has established six major industrial systems including culture, tourism, ice and snow, health and wellness, technology, and finance, covering all elements of "food, accommodation, transportation, tourism, shopping, and entertainment". As of now, the group operates 5 5A level scenic spots, 7 4A level scenic spots, 42 hotels, 4 travel agencies, and 5 theaters, serving over 10 million tourists annually.
2. Top scenic spot resources: The group owns the core business operation rights of four 5A level scenic spots, Kanas, Nalati, Grape Valley, and Jiangbulake, as well as multiple 4A level scenic spots such as Kumutage Desert and Karez Well, with asset scale exceeding 20 billion yuan.
3. Boutique Performing Arts Matrix: The group has successfully created multiple phenomenal cultural and tourism performing arts works. Among them, the dance drama "Kucha" made its debut on the CCTV Spring Festival Gala, with a total online dissemination of over 1.08 billion; The immersive performance "Encountering Kashgar" has been selected as a case study of "Technology Empowering the Inheritance and Innovation of Intangible Cultural Heritage" by UNESCO, becoming a shining business card for Xinjiang's cultural tourism to go global.
4. Capital operation capability: In September 2024, the group officially acquired the "Xinjiang Tourism First Stock" Western Region Tourism (300859) as its controlling shareholder, with the actual controller changed to Xinjiang State owned Assets Supervision and Administration Commission, further strengthening the group's resource integration capability in the capital market.
5. Innovative business layout: The group actively lays out new business formats such as low altitude tourism and digital entertainment. Western Regions Tourism and Yihang Intelligent cooperate to launch eVTOL low altitude tourism project; At the same time, technological cultural and tourism products such as the VR immersive theater of "Silk Road Adventure" and the immersive experience center of "Encountering Sai Lake" will be launched.
Development Vision: The group aims to lead the high-quality development of Xinjiang's cultural and tourism industry, making Xinjiang a good place that resonates with the world. By 2025, it strives to become a characteristic enterprise group in the autonomous region's cultural and tourism industry, with a value of over 100 billion yuan.
Xinjiang Culture and Tourism Investment Culture and Tourism Development Co., Ltd. is a professional travel agency under Xinjiang Culture and Tourism Investment Group Co., Ltd. (Xinjiang Culture and Tourism Investment Group), positioned as a "one-stop tourism travel manager", mainly providing high-quality and customized cultural and tourism services.
1、 Basic Information
·Company Name: Xinjiang Culture and Tourism Investment Culture and Tourism Development Co., Ltd
·Date of establishment: January 11, 1990 (predecessor can be traced back to 1990)
·Enterprise address: No. 9 Guizhou Road, Urumqi High tech Zone (Xinshi District), Xinjiang
·Enterprise nature: State owned enterprise (under Xinjiang Culture and Tourism Investment Group)
2、 Equity and Organizational Structure
The company is affiliated with Xinjiang Culture and Tourism Investment Group Co., Ltd. and is a subsidiary industry company of Xinjiang Culture and Tourism Smart Travel Service Co., Ltd., a wholly-owned secondary group under the group.
Organizational hierarchy:
Xinjiang Cultural Tourism Investment Group Co., Ltd. (Group Headquarters)
└ - Xinjiang Cultural and Tourism Intelligent Travel Service Co., Ltd. (a wholly-owned secondary group, established in November 2024)
└ - Xinjiang Culture and Tourism Investment Culture and Tourism Development Co., Ltd. (Subsidiary Industry Company)
3、 Business scope
Licensed projects: tourism business, Internet news information service, insurance concurrent agency business
General items: conference and exhibition services, fitness and leisure activities, planning and consulting of tourism development projects, tourism solicitation/consulting services of travel agency service outlets, information consulting services, minibus rental and operation services, business agency agency services, ticketing agency services, passenger ticketing agents, sports event planning, organizing sports performance activities, sports competition organization, education consulting services (excluding education and training activities involving licensing and approval), experiential expansion activities and planning, organizing cultural and artistic exchange activities, domestic trade agents, Internet sales, sports equipment leasing, land use right leasing
4、 Core Business and Products
The company is positioned as "your exclusive travel butler" with the mission of "empowering the journey with culture and defining service with quality".
1. Government and enterprise services: planning and execution of large-scale cultural and tourism projects, conferences and exhibitions, business inspection and training, cultural and artistic exchange activities
2. Theme tourism: inbound and outbound tourism, border cross-border tourism (such as Xinjiang+Central Asia cross-border tourism), domestic in-depth tourism
3. Featured Experiences: Study tours, outdoor special adventure tours (Duku Highway, Pamir Plateau, Mount Mustagh, etc.), parent-child study camps
4. High end customization: enterprise special trains (such as the "Silk Road Dream Enjoyment" high-end special train), air charter services, cultural and artistic/photography collection, recuperation and vacation
5、 Key collaborations and projects
1. Deep cooperation with Hong Kong cultural and tourism enterprises (April 2025): Five Hong Kong cultural and tourism enterprises have reached cooperation plans in the fields of study tours, cross-border tourism between Xinjiang and Central Asia, and Xinjiang culture entering Hong Kong campuses; Xinjiang Culture and Tourism Investment Group signed a cooperation proposal with Hong Kong culture and tourism enterprises to jointly promote the high-quality development of the "the Belt and Road" culture and tourism economy.
2. Major project cases undertaken:
·2025: Logistics support for the first China Xinjiang Folk Art Season Excellent Program Tour (nearly 200 artists will perform in 7 provinces and cities)
·2025: Logistics Support for Xinjiang International Travel Business Conference and Tourism Development Conference
·In 2024, the "Silk Road Dream Enjoyment" high-end special train will connect to the southern Xinjiang region (Shanghai Fosun Group Third Class Special Train)
·2024: Rehabilitation project for 50 experts in the autonomous region (Hainan, Guangxi)
·2025: Guest reception guarantee for Xinjiang International Agricultural Machinery Expo
6、 Core advantages
1. State owned enterprise background, strong resource integration ability
2. Professional team, deeply rooted in the industry for more than 30 years
3. High end resource channels (exclusive cooperation with "Silk Road Dream Enjoyment" special trains, air charter flights, etc.)
4. Comprehensive security guarantee (state-owned enterprise security standards, million level travel insurance, 24-hour emergency response, professional team leader, and accompanying medical personnel if necessary)
7、 Explanation of the relationship with the other three travel agencies
Xinjiang Tourism Investment Group operates a total of 4 travel agencies:
·Great Western International Travel Agency: Operated by Xinjiang Culture and Tourism Development Co., Ltd. (New Tourism Development), a subsidiary of the group, with full qualifications
·Xinjiang Culture and Tourism Investment Culture and Tourism Development Co., Ltd.: affiliated with Xinjiang Culture and Tourism Smart Travel Service Co., Ltd
Xinjiang Culture and Tourism Investment International Travel Agency Co., Ltd. mainly engages in inbound tourism, domestic travel, international outbound tourism and other business projects. The company has a business premises of 400 square meters and 100 employees. Since its establishment, the company has focused on quality and reputation, strengthened internal management, provided honest services, standardized operations, and achieved a good brand effect.
Xinjiang Tourism Investment International Travel Agency has professional services, standardized operations, rich experience, and a spirit of collaboration. We will communicate with you in advance by phone, help you understand the route, and provide written materials for you to view and consult, and then help you develop a better plan.
We always adhere to paying attention to details and putting customers first. Based on years of experience in tourism services, strict and standardized management systems, and high-quality and efficient services, we have won widespread praise from customers. We adhere to providing high-quality services to people from all walks of life with good reputation and excellent service, and make due contributions to the tourism industry.







